Google Free Ads is a new program that is taking the internet by storm. And why not – the very thought of getting free ads on Google is enough to send any internet entrepreneur’s heart racing. I must admit, that when I first saw the ad my eyes lit up and all I could see was dollar signs buy google ads account. But, there was a real sense of skepticism behind my excitement. Why on earth would Google give me free ads? After all, the majority of Google’s gazillion dollar income comes from advertising.
The first impression is that this guy found some kind of loophole in the system – something that we can exploit to get top PPC placements without paying for it. The author, a Dr. Jon Cohen (retired MD), claims to have made more than $314 million by getting over $87 million dollars of free advertising! A pretty (amazingly) bold claim by any standard, but then again, this is internet marketing and some people feed their families by making bold claims.
To add to his bold claim of getting free Google ads with his ‘secret’ strategy, Dr. Jon claims that he can do the same on other PPC networks like MSN Adcentre, Kanoodle and Yahoo Search Marketing. This was enough to push me over the edge and I just had to see for myself.
So, how does he do it? What is this secret for getting free Google ads? Well, it really is quite ingenious and not all that revolutionary. In fact, it is simply a migration of an age old ‘printed media’ idea translated to the internet. In simple terms, the way to get free ads from Google is to buy ‘adspace’ and then sell it for a profit, while you also get to advertise. Let me explain…
Getting the very top positions in PPC is priceless and it is like having a number one placement in a search result, but without the work – you buy your way to the top. Now, these top spots are not cheap and can cost a couple of dollars for a single click. But what if you were willing to spend the money and buy the top spots, get the clicks and then sell advertising space on the pages that get the clicks?
In traditional printed media some companies did exactly that – and they are still doing it and making a fortune. What these companies would do is to buy full pages (for advertising) and negotiate a good price with the magazine for buying x amount of pages for x amount of years or months. This ensures the advertising income for the magazine and they are most often willing to cut a good deal. The advertising company will then go out and sell advertising space on these pages that they bought from the magazine.