The on-going explosion of new technology shapes our ability to react and respond to the needs of others. It also shapes the future in building relationships. We are more and more technologically interdependent with our families, our friends, our communities, and our business partnerships. Think about the ease and speed of communication that takes place through the internet. How were any of us able to build or maintain relationships in the past? From on-line learning, to on-line family reunions, to on-line networking groups, to working on a project, to e-lawyering, we are able to electronically “meet” in the magical place of virtual reality. We are able to make connections literally all over the world twenty-four hours a day. The Internet has radically changed the way communication takes place.
In a world that has become so highly interactive, how we develop business partnerships and conduct business must take into consideration communication technology Igtok. There is a lot of discussion about the technology that is available today. In fact, in his article, Future Watch: An Overview of Trends, Lowell Wolff says that the rapidity of technological change will continue to accelerate. He says that ‘the next three decades will bring two centuries worth of change’! Two centuries! In other words, in the next seven minutes, the same amount of change will occur as did in the last thirty years!
Even non-tech people find this pretty exciting. It is also exciting to think of the potential of possibilities that arise from this phenomenon. As our possibilities increase, so does our need to increase our capability to better decide which technology will help support our business and our relationships. Being aware of the vast channels of communication and deciphering which of these channels to use in a given relationship and situation is also an important consideration.
This strategy reviews the major communication technologies present today, and provides thinking points for you to consider as you choose the communication channel that works for you and your business partner. Developing a presence, technologically speaking, calls for examining the communication channels. To be out there in the business world, we must do our homework.
The web provides unprecedented opportunity for companies to interact with organizations and individuals all over the world. What a contrast to what was done in the past! Now, in addition to company brochures and annual reports as the major forum for promoting organizations, with a web presence, you are literally only a fingertip away.
The World Wide Web, a virtual commercial district, is here to stay. Customers book air travel, conduct home-line shopping, and surf the net to conduct business around the globe. This has allowed organizations to drastically cut their investments in inventories, lower the cost of real estate, and create new opportunities every single day. Warren Bennis talks about the future of banks reducing support to: a computer, a person, and a dog. The person feeds the dog, and the dog is there to guard the computer. Fargo IBM is an example of this. Fargo IBM went from three floors of a downtown bank to three rooms according to Lowell Wolff in his Future Watch writings. With the ability to interact and the connectivity of interdependent technologies, this is just one example of technology’s revolutionary impact on an organization.
If you had to choose just one characteristic of the Internet that sets it apart from just about everything else, surely it would be its interactivity. Quickly, efficiently, and effectively you are able to interact with others around the world.
A few weeks ago, I was on-line emailing a colleague of mine. An instant message appeared before me from an individual from London whom I had met flying from Detroit to Paris a few years ago. He was in Sweden working with a client. I chatted for a few minutes with him, and then noticed I had two pieces of mail in my in-box. I moved over to my mailbox, and pulled up an email from a friend and business partner from New Zealand. The other message was from family in France. In just minutes, time and distance were truly an illusion. Our world is getting smaller based on the many communication and technological vehicles that are available.
We forecast that this trend will continue to grow exponentially. Information technologies make it possible to connect, to collaborate and to communicate easily from virtually anywhere-from your tractor if you are a farmer, from the restaurant down the street, from the airport, the car, and certainly from home. Voice mail, cell phones, teleconferencing, digital communication, and email make it possible to conduct business from wherever you are; making it even more possible to be there now as Ram Dass so wisely encouraged us to do several decades ago.