Making the most of your Instagram channel to drive direct sales can bring huge benefits.
This article will explain how you can use Instagram to help you with your Direct Sales Marketing business. The goal in this post is to transform the account you have on Instagram account into a profitable income-generating opportunity.
If you don’t understand the basics of marketing using Instagram by not understanding the fundamentals of marketing on Instagram, you are allowing your competitors to win.
Marketing through Instagram increases your website’s visitors and visits per month. It’s true, Instagram is just that effective! (source: affiliatemarketing.com)
Below , I will share the most important tips for affiliate marketers. If you’re trying to sell direct sales products on Instagram it is important to keep going through the article.
#1: Tell People What to Do
Nothing can grow your business more quickly than telling your customers what you would like them to do. This is a Call to Action. It is effective, it has been tried and tested and it’s real. In the highly competitive digital world, you have to demonstrate to your followers how you can assist them. You then inform your audience where they can go for assistance. Your are likely to be awed by your “straight to the point” strategy.
Based on our personal experiences, Instagram is a unique social media platform in this regard. The typical user of Instagram will look at an image, read the description, then follow an action. It’s as simple as that. To make sales through Instagram you need to provide an opportunity to take action “Click the link in profile if you want to learn more!”
Based on our experience, when the call to action is preceded by the incredible offer, you will get more leads.
It sounds amazing, right? But guess what? It works.
There are numerous ways to attract your audience. It all starts with getting the appropriate images and calls to action in front of them. This is the second tip.
#2. Identify Your Audience’s Preference
Images that are appealing to the customers’ preferences is the most crucial step to making money from business on Instagram.
Finding, focusing, and remaining relevant to your target audience is the most important thing. In addition, you must determine if you earn the most money through this platform.
Knowing your audience’s preferences is a major subject. I’ve seen what happens when business owners publish inappropriate content to their intended target audience. It’s not attractive!
Luckily, you’re having a good knowledge of the preferences of your readers. This should be easy. Go back through the content of your Instagram feed and look at the most buy Instagram views popular posts. What posts have received comments or shares? Your followers will share the same preferences and tastes that you do. Begin each Instagram post by asking “Would this image pique my interest?” “Would I buy this?” If yes, then you’ve discovered a great piece of content.
Take a look at your competitors’ pages, too. Look at their most popular posts and photos. When you discover images that your target audience is engaging with, create similar images to your site’s page.
After you’ve identified the preferences of your audience then it’s time to proceed to tip number 3.
#3 Identify the Profit Locations
The options for monetization on Instagram are limited if you are a direct sales company. The majority of direct sales companies don’t allow affiliates to use advertising space. Check the fine print of your affiliate agreement. It is likely that paid advertisements are not permitted.
What are you supposed to do?
Do you remember tip number one? Call to Action? Your affiliate’s situation requires that you make a strong call to action that leads to an income place.
But, wait. Don’t post your affiliate link here. Instead Create a unique freebie instead. The goal is to guide your audience to information. This freebie can be shared by posting the link on Instagram or any other social media platform. This link will gather email leads from those who are interested in more information.
Content is what? Content is the information your target customers want. If you are in the makeup industry , then perhaps a freebie on contouring is a great idea. If you are in those in the wellness and health sector and you are looking for recipes with low fats, then these could be a good choice.
The goal of these locations for profit is to capture your Instagram followers and convert these into potential leads. Make a call-to-action for users to “Click the Link in the Profile” in the description. This is your profit place. The next step is to move from your profit area to the sales funnel. Continue reading for tip number 4.
#4: Educate, Give Variety and Repeat
Once you’ve led your audience to the location of profit, you must have an action plan. Find the leads that were interested in your freebie and convert them into sales.
We recommend a method which makes use of three distinct features.
Begin by educating yourself.
Someone who is interested in your freebie is an “freebie-seeker’. Until you provide them with information on your products, they won’t buy.
Provide them with the information they require and begin to build trust.
Give your leads variety.
The most important thing to bridge the lead to the sale is having an elaborate follow-up process in the first place. Develop a plan for marketing that includes email marketing, discounts, and “how to” graphics. Consider infographics that can teach the user a new method to use your product. Also, you should invite them to webinars and other live events that are hosted by you. This is crucial to getting them to the point of sale. What is effective for one person may not be effective for all. It is essential to have enough variety to make sales from many different people.
Humans have to be exposed to the identical message on average 12 times before the message finally begins to take effect. It can be exhausting repeating the same information about your product over and over. Understandable. However, you need to realize that your clients did not listen to you at first. They didn’t hear you again the second, three or four times!
Don’t fall for the trap of thinking that your single “before and after” image on Instagram will earn you a deal. The goal of Instagram marketing is to draw the potential customer to a sales-oriented environment. This is where you speak to them repeatedly and over again. If the audience had heard the sales pitch for the first time, you’d have had hundreds of sales.
If that’s not the situation, then it is likely that they’ve not heard your message. Get them off the social media platform by putting out a call to action. Send them to a profit place’. Set up an ongoing marketing campaign that is variable and keep in touch with them over and over repeatedly.
#5 Analysis & Optimization
Analysis and optimization should be an integral component in your Instagram strategy. There are two types of methods of analysis you must be aware of. Quantitative (measurement) and Qualitative (non-measurement).
This is where you can gauge the level of interaction with each image or post. Create a spreadsheet (or make use of an analysis application) which allows you to determine the amount of interaction for every post.
The goal of your measurement is likely include the amount of times people click on your profile link.
You should determine the percentage of clicks that resulted in a lead (they sent you the opportunity to send an email). Quantitative measurement shows you revenue potential. If each lead follow your marketing strategy (tip #4) you’ve got a solid starting place.
The goal is to create efficient Instagram campaigns that are effective. Therefore, the more information you are able to add to your analysis of this, the more efficient you’ll be.
* Time and day of the day are posted
* Content type – link, photo, video etc.
* Ratio of clicks on links in lead-capture.
Utilize this method to create an understanding of what efforts yield results, and which ones are a wasted time.
Qualitative analysis is a way of looking at aspects of your marketing which are not based on numbers. The qualitative analysis of your business will focus on the aesthetics of your company. Here are some questions you can ask to start with.
Are I giving sufficient details? Does my content help my efforts (giving the readers enough information to prompt them to take move)?
* Does my link to my freebie work on Instagram? Instagram platform?
* Given everything I know about marketing, will I appear to be an “spammer”?
* Do I provide genuine value to my audience?
These measurements of quality should be among the most important factors. Are you paying focus on the service you provide or are you trying to make money? We’re convinced. We know the difference between a salesperson and one who is a leader with the right value.
The only way to be successful in sales is to be the leader in value first by conducting qualitative analysis. More value that you offer away, the greater success you will have.
The process can be a lengthy one.
It might feel comfortable to promote your direct sales items on social media. We’re here to help you. Make the effort to present yourself as a value-driven leader and you’ll earn more profits in the long term.
You’ve read about 5 ways to increase the revenue of your direct sales business by using Instagram.
1. Inform people about what to do.
2. Identify your audience’s preferences
3. Find the profit source
4. Learn, diversity, and repetition
5. Optimization and analysis
If you follow these guidelines, you’ll be a step ahead of your competitors in the industry. Direct sales are profitable through social media. However, you have to prove you’re beneficial to your target audience first.