Emotion in Design

Tapping into emotion is a must for successful design, no matter the market, the business or the person. If you can’t connect to your target audience there is no possibility of reaching out to your clientele, making a sale, promoting a brand, picking up a new customer or making an impact. That’s the key thing, tying your ideas with the person on the other side, impacting their life and making them think.

Top 20 Interior Designers Hong Kong

Good designers, in any market place and at any level, will always think about invoking emotion in their consumer base. In today’s society, one saturated with technology, it is something often forgotten or misused. Emotion should be at the apex of every business, creating an identity interior decoration hong kong. Top designs, logos, brands, adverts, programs and applications attain their emotive links with their consumers by adducing certain feelings.

In the case of insurance companies their task is to focus on customer rapport, confidence, approachability and optimism. For tech companies their strategy focuses on wearability, usability, interface and longevity of product. In the example of sports brands their focus is on the energy, power and determination that goes hand in hand with sports fans and players. In many cases when design ignores how their target audience feel, the target audience will ignore the product. Emotion abuts great design; as a carrier, messenger and strategy.

The landscape of using emotion in website design

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.

We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential. Instead of using the Internet on our terms, we adapted to its technical and, at first, impersonal nature. If it wasn’t for visionary contemporaries such as Don Norman or Aarron Walter, we might still be focusing on improving processes, neglecting the potential of emotional design. Attractive products trigger our creativity and ultimately expand our mental processes, making us more tolerant of minor difficulties. Attractive products make problem-solving easier, which makes them absolutely essential.

User experience designer Aarron Walter contributed a great book to this new era of design:Designing for Emotion. In this book, he defines emotions as the “lingua franca of humanity,” the native tongue that every human is born with. He describes how important emotional experiences are because they make a profound imprint on our long-term memory and create “an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection”.

Not that long ago, a tattoo was perceived by many as just a painful and tasteless way of marking one’s body. However, today tattoos are becoming more of an art and less of a symbol. More and more people have slowly become aware of the beauty of tattooing, and, over the years, it has come to be used to demonstrate the lifestyles of the well off and the famous as well as a fashion statement for others.

If you’re one of the thousands of people considering a tattoo, you need to weigh up the pros and cons and think carefully about what type of design you want to have. Bear in mind that tattoos are permanent and will last as long as you do, unless you are strong enough to face the pain of the surgery involved in the removal of your tattoo, so there should be no room for mistakes because there is no turning back.

So, now that you’ve decided to get a tattoo, the next important thing to determine is what design you should pick. Most people will start investigating the tattoos available online as this is a convenient and budget-wise thing to do. With this search, you will soon realize that there are two categories of tattoo designs available: free designs and custom designs.