Internet marketing can be done using various methods, although SEO and PPC are among the best ways of attracting traffic. But what is the best way for obtaining repeated business? One solution is through email marketing.
Email marketing can be one of the most profitable and powerful marketing tools to promote any business. It is simply using standard electronic mail notifications that commonly market services or products. This kind of promotion usually begins with a sign-up form which captures an email address from your lead. This email address then can be used for building good relationships with your customers and educating them about your numerous products and services Email1and1. However sending emails with the sole intention of increasing your sales is not the most effective campaign plan. An effective campaign requires extra effort which could include the five guidelines suggested here.
DO include complete contact information in your email signature block. It is one of the most common “no-cost” ways of letting people know who you are and what you do. Remember to use your signature block even when you are sending a personal email because anyone can be a potential business associate. This type of signature block also cuts down on additional emails sent to request further contact information.
DO remember that email is not really private. Anyone with access to your computer or network can get in on your communications. Remember that the FORWARD button works like a charm, too, and your email can end up just about anywhere. Whenever you forward an email, remember to delete other email addresses and irrelevant parts of prior messages.
DON’T contribute to a breech of privacy, since you should actually have the writer’s permission before you publish their email message or their email address. In fact, it is a good idea to compose or adopt a legal disclaimer and use it in every email.
DON’T ever send angry emails. Always give yourself time to cool off. Write a reply if it makes you feel better, but DON’T send it, no matter how brilliant you think your comeback is! Be careful about using sarcasm, colloquialisms or foul language. Set those aside for your personal correspondence or, better still, come up with a more creative way to get your point across.
DON’T make any remarks that could be interpreted as racially prejudiced, sexist, or libelous, and DON’T forward emails that contain these kinds of sentiments. DON’T use emails to criticize others, because it can come back to you in one form or another-eventually. Remember that emails, like gossip and rumours, can live forever.
DON’T forward those bothersome email chain letters-the ones that promise riches if you do, and predict disaster if you don’t. Emails don’t have the power to change your luck, good or bad, so take a chance and hit the DELETE button. The same goes for anything inappropriate that finds its way into your inbox. If you must forward these things to your friends, use your personal email account.
DO be careful about your grammar, punctuation, spelling and typos. My personal rule is to proofread three times before sending, because it’s not an easy (or a very effective) task to review your own written messages. Hopefully we all know by now not to write an email in all capital letters, but an email written in all lower case or with phonetic “chat” spelling (do u see what i mean jim?) doesn’t look very good either.
DO try to make your subject line as specific as possible, and if you are forwarding or sending a reply, take the time to write a personal comment at the top of your email.