Email Marketing Dos and Don’ts

Email marketing is very popular. In fact, prospects often chose email as the preferred method of contact when dealing with a business entity. However, if email is not used properly it could alienate a prospect from a company. Keep in mind the following dos and don’ts of email marketing.

Secondly, always make sure that your marketing email is formatted properly. A marketing email should have four major parts. The first part of a marketing email is a heading. The heading is the first thing the prospect sees so you want it to catch attention. “How to,” “Check this out… , “and “7 best ways to… ” are all great attention getters. The second part of a marketing email is a short introduction that will generate interest. Hone into something that your ideal prospect would agree needs fixing. Examples are “Sometimes there just isn’t enough hours in a day” or “Wouldn’t you like to have more time to spend with your family and friends?” The third part of a marketing email is a list of the benefits of using your product or service Email1and1.

Thirdly, always make sure that your marketing email appears the same way that an email to a friend would appear. Quite frankly, people actually hate marketers. They really don’t want another marketing email delivered to their inbox. They do, however, like personal friends. So make your email personable. Don’t address your email to a group. Addressing your email to a group makes the email appear like it is part of a mass marketing campaign.

These simple email dos are easy to follow. There is no doubt that your email marketing results will improve if you follow these simple dos. Now it’s time to discuss the email don’ts. Doing any one of these email sins can alienate you from the prospects on your list.

First, never use carbon copy (cc) when emailing to a list. When you cc a list, everyone on that list gets to see the email addresses of the others. This is definitely a way to get some of the prospects on your list angry with you. Also, when you cc a list you introduce your list to other marketers who might then try to sell to members of your list. Use blind carbon copy (bcc). This protects the identity of the people on your list.