Keeping Personal With a Business Blog

With the thousands or millions of sites that show up when someone does a search for your product, what makes you stand out above all others? Here’s a cold, hard fact: anyone can have a super slick website produced with all the high speed internet bells and whistles that entice a web surfer to show up, but we all know that people tend to buy over and over again from people they know, like and trust. When you can’t meet your customers face-to-face, developing an online relationship with them is the difference between a sale and no sale. This is where the “business blog” can come into play with absolute magnificence.

This kind of blog allows you to build a relationship with your customers. You can express your personal thoughts on a subject and even give away personal information that lets others get to know you a little better. You can interact with people online by accepting their comments on your blog posts and responding to them by name with further insights into their remarks There are several free blogging platforms that are user-friendly if your current webhost does not have it available. All you need is a computer, a high speed internet connection and a willingness to “talk” to your public.

With the ever changing world, current events and other information companies can use blogging as a marketing tool. Web surfers visit sites that provide them with current information. Fresh content can be easily used to update visitors and the site in general. However, events should be used or written in such a way that the goal of the site is an underlying theme. The blog itself can provide a medium of posting articles, information and other marketing tools to help draw customers.

Keeping the content current with news or other events definitely draws traffic. Updating the information on a consistent basis also helps keep the blog up to date. Though popular events or topics will draw people it is also important to keep a focus for the site. Visitors looking for a product or service may appreciate content relevant, but will have little use for irrelevant topics. In fact having too much information on a blog can cause a reader to become discouraged or feel over loaded after reading it. When professionals talk about content they do mean fresh and updated, but make sure that it has something to do with the site, product or service that is being offered. For example, a person looking to purchase medicine would not want to be bothered by the latest fashion tip.

Article posting on a blog is a good way to keep up with the ever changing minds of the readers. This provides them something new to read and can detail great information about the business or what they do. By giving the reader information they feel that they have a vested interest in the company and are more likely to remain loyal over time.

The blogroll is a very effective marketing tool, as it helps readers see who else is linking to your blog, and where to find more information. The blogroll is your connection to other blogs in the blogosphere, and credible blogs listed here will in turn help you earn some credibility. A blogroll should be comprised of at least ten to fifteen different blogs or websites.

It’s a good idea to send out e-mails to everyone on the blogroll notifying them of the inclusion, and hopefully listing you on their blogroll as well. This will help boost traffic from other resources, while helping you link up to some valuable blogs for referencing as well.

The Resource Links section is another area that will demonstrate credibility; a solid resource list will inform your readers that you are using various resources for research and keeping up to date with news in your industry, and also provide them with other navigation options as they browse your site.

The resources links section can also be followed up with an e-mail to each website notifying them of the inclusion. They may choose to participate in a link exchange program as a result, furthering your chances of increased traffic.

The importance of visual elements was discussed earlier, and it’s important to remember that an attractive layout will help to boost your credibility naturally.