In today’s economy, “Screen printing” also known as “silk screening” is a fast and cost effective method of having your company logo, personal design or message, printed on a wide range of items! Some of the most common items that are utilized to advertise your church, company, family reunion, group, organization, point of view, school, sorority or university are: coffee cups, company t shirts, company logo shirts, koozie cups, pens or sweatshirts. In addition, of all the available promotional products that you can utilize to advertise your company and educate your customers about your brand name, screen printed t shirts are considered “the best economical source” for advertising your company’s logo, brand and message.
Let’s face it, there are so many businesses offering t-shirts to promote their company and products, but only attractive and well designed t-shirts are successful at garnishing the attention of your customers and prospects! And, that’s not all screen printed t shirts as promotional items are very innovative and have a special place in the world of advertisement as they are a “walking billboard” promoting your brand or business message. Let’s go over a few points that can help you to be successful launching your companies advertising campaign by utilizing screen printed t shirts with your company logo on them.
YOUR COMPANY LOGO
Think about it, of all the things you do to create brand image, creating your logo is one of the most important. I’m sure you’ll agree that, your logo is the key to building the identity and image of your company. To succeed, you must integrate your company logo and look right across every point of contact that your customers and prospects have with your company. This includes stationery design, website design and company logo shirts. In addition, company logo t-shirts promote brand loyalty and recognition. And, that’s not all; a company logo designed especially for your business can and will attract tremendous business to your company.
You know you have a successful logo when it conveys both the character and the nature of your business to the people who see it. How does one accomplish this with one little design?
1. Be concise with your designers. When you order your company logo design, give them a clear indication of the tone and style you’d like your logo to have.
2. Make sure they have a clear definition of your business and your clients.
3. Take time to ask them what they think would be best.
If you have yet to create your logo, get it done as soon as possible, and get it done by a professional. An amateur logo can hurt your business as much as a good one can help. As part of your overall company brand-building strategy, a good logo is a key piece of the puzzle.
THE ART PROCESS
Once your logo has been professionally designed you can begin the process to have your company logo t-shirts screen printed. Make sure that the company that has produced your logo produces the art into one of the following formats.
This is the most desirable format and the most common applications are Macromedia Freehand version MX or earlier (Fh9), Adobe Illustrator CS3 or earlier EPS, .ART, WEF), CorelDraw Version X3 or earlier (.CDR), Adobe Acrobat (.PDF). In addition, make sure all text is converted to paths, curves, outlines, or that all font files used in the artwork are also supplied. Make sure all placed raster images are either 印卡片 embedded in the vector file or included along with the vector file when you send it. Here’s why, a Raster image (like distressed /vintage effects) are often linked to a location on your hard drive by default and will not be present in the actual vector file when sent.
RASTER ARTWORK in HIGH RESOLUTION
Adobe Photoshop version CS3 or earlier (.TIF, .BMP. .GIF, .JPG, .PSD, .EPS, .PNG), Paint Shop Pro version XL or earlier (.PSP, .PNG, .TIF). In addition, all raster/bitmap artwork should be 200 DPI at the size you want it printed. Graphics pulled from the web at screen resolution (72 DPI) do not work well for high quality printing.
THE PRODUCTION PROCESS
Once the artwork is complete and forwarded to the printer, the separations are printed out. This is where each color of your logo or design is printed out individually on special vellum paper. Then the separations are taken to the screen printing department where each separation is placed onto a screen that has been coated with a light sensitive liquid known as emulsion. The emulsion on the screen hardens when exposed to white light. The screen is then placed into a spray out booth and coated with water. The areas that are covered by the positive art separation do not harden and are washed away. This leaves a negative of the image on the screen. The screens are then put onto one of the two types of screen printing presses, automatic or manual. Generally speaking any design that is printed on fifty shirts or less is printed manually and any design printed on more than fifty shirts is printed on an automatic press.
Before the shirts are placed onto the press the design has to be registered. The screens needed are placed onto the press. Then the desired ink color for each screen is put into the back of that screen. To print that color, a squeegee is swiped across the screen to fill the negative on the screen with ink & then swiped back again. Once the setup and registration is finished, the garments are placed onto the pallets and proceed around the press. The shirt is then removed and run through a textile dryer that heats the garment to 340 degrees. This cures the ink onto the shirt allowing them to be worn without the concern of the ink rubbing or washing off.