Custom Web Design: Why We Compromise in Designing Our Website

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The importance of a well-designed website is not something that needs any further explanation or persuasion. Organizations across the world have very well understood the significance and relevance of an attractive and efficient website. In this era of internet marketing, a website is like another showroom, outlet, branch office or services center of the company, although online. In fact, it must be considered as the first and one of the most frequent interfaces of the company with the client. They serve multiple purposes including but not limited to promoting the company, advertising about new products and educating the clients about the organization and its products and services. With the increasing affordability and easy availability of internet to large masses, electronic commerce is leading the marketing practice.

A vast majority of consumers agree that they have never had a human interface with many of their online service providers despite using them for a considerably long period. Needless to say, that every organization should invest significant time and money to get the best of the design for their website. Companies like custom web design Toronto, specialize in creating beautiful, functional, user friendly and lead generating Toronto based websites. Any kind of compromise in website design may lead to very damaging consequence in future.

Any organization would certainly do a cost – benefit analysis before deciding their budget for the website design but it would be extremely foolish to just look at the immediate returns from the money spent on the website design and as such keep on curtaining the budget for the same. The return on investment (popularly known as ROI in the financial parlance) for website design mostly take into account the short term as well as long term benefits. It is true that it is very difficult to measure the exact quantum of the real benefit that an organization has achieved due to better website design. Hence, the justification to why we compromise to design our website can always be provided.

More and more organizations have started to realize that money spent on the website is not wasted but invested. But the sad reality of life it that most of the business organizations still see the website design as a cost center and do not want to pay the premium for a better, user – friendly and efficient website. Corporate client are generally driven by their out dated annual / quarterly budgets and do not want to exceed. Not realizing the fact that any decision related to the website design can have far-reaching consequences on the profitability and reputation of the company. For example, on 14 July 2010, BBC World had launched the redesigned version of its website. To their utter surprises, it received more than 500 comments from various users in less than 6 hours of its launch and a vast majority (around 75%) of the comments said that they hated the new look which was confusing and did not at all appear to be user friendly. Many users requested BCC to get back to the old version. So it’s better to get your website designed without any compromise.

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